A quick touch or a personal touch? How will business look like?
A brick-and-mortar retail establishment is one that operates from a physical storefront, as opposed to other common retailing methods such as mail order catalogs or online shopping. Brick-and-mortar retailing can offer a number of benefits and drawbacks for store owners as well as customers. However, nowadays, more consumers prefer doing business and making purchases online through e-commerce rather than visiting the physical stores. This is the reason why most aspiring retailers intend to switch from the traditional selling at a physical location to using online retail.
If you haven’t made up your mind yet on whether a brick-and-mortar location will be more suitable for your business or should you switch to online selling, these insights might help you in your decision-making.
E-commerce may seem appearing as it is as solution to most of business problems; it has still a number of setbacks.
There are still consumers as to date who still prefer visiting physical stores because of the personal touch and the relationship they get to develop with a retail location. Moreover, customers want to experience the product before purchase especially when it comes to clothing, but e-commerce eliminates that opportunity.
A sense of security and assurance has been developed among consumers which makes security and credit card fraud as huge risks when dealing online. Consumers fear the risk of being deceived and other hazards as their personal details are captured by e-commerce businesses. Online businesses also face the risk of scams and other forms of fraud. These reasons call for proactive strategies for online businesses such as protecting website intensely to be able to gain the trust of the consumers using it.
It is a truism to say that shopping intends to suffice instant gratification of consumers. In making purchase online, consumers are left empty-handed for some time as they are to wait and even pay more to expedite shipping of the product. Additionally, when dissatisfied with the purchased product, many e-commerce retailers have to issue a refund which will incur additional expenses to the business.
When it comes to costs, there is no clear imposition of taxes on e-commerce shops which create a more complicated regulation especially true when the seller and buyer are in different locations.
Given the considerations, have you figured out what your business will be?
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