How To Avoid Cognitive Dissonance?

Are you one of those shoppers who go to malls and department stores without a shopping list?

Impulse buying seems to be the best way for you to finish your shopping the quickest time possible because you need to hurry back home to prepare for dinner since you just left your office already late. You just pick everything that looks good, put them in your cart and then pay it at the counter. You arrived home and set yourself to prepare for dinner. But when you check everything you’ve bought, you realize they’re not the best choices. And you end up in regret over your purchases.

Impulse buying is simply defined as making hasty purchases without in depth thinking and consideration over a variety of products in the market. This often result to cognitive dissonance-the anxiety created by the fact that in most purchases, the alternative selected has some negative features and the alternatives not selected have some positive features.

A well-thought shopping list can spare anyone from suffering such remorse and can make one’s shopping experience effective and efficient. Another advice is to have a regular shopping schedule. This will provide you more time for decision-making in what product to buy and avoid impulse buying.

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